How to Diagnose an Unexpected Drop in Open Rates and Engagement

Should You Host a Trip for Your Newsletter Readers?

Your most loyal readers might want to travel with you. Here’s what you need to know — and how to make trips work for your audience.

What You Can Learn from Some of the Most Successful Food Newsletters

The writers behind popular food newsletters like Pasta Social Club or The Flavor Files do a lot — they write newsletters, manage partnerships, publish cookbooks, and even host events. How do they manage it all, and what lessons can you apply to your newsletter?

How Will Newsletters Thrive in the Age of the AI-Powered Inbox? By Finding Their Unfair Advantage

Simply getting an email address isn’t going to be enough anymore. The newsletters that succeed in the inbox are going to be the ones that create strong brands, build communities, and think like moguls. Here’s what that might look like.

New Ways to Add Personality To Your Newsletter

Readers want to connect to real people in their inbox. But not every team has the resources to let a writer take over an entire newsletter. Here are a few new ways to add voice to your work.

The Secrets Behind Assistants vs. Agents? Content, Community — and a Newsletter with Priceless Intel

Warner Bailey created a meme page for Hollywood assistants. It grew into a weekly newsletter and eventually into an educational ecosystem for the TV and film industry’s next generation.