Content Marketing Institute
The New Facts About Your Owned Media Strategy
Some people say owned media strategies are dead. They’re wrong about that. But they’re right that just-the-facts content will no longer bring people to you. Your content experience has to lead people…
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12mWhy the Best Content Marketing in 2027 Will Cost More (Just Not in Money)
Robert Rose argues that in an era of cheap, AI-generated content, true brand differentiation requires choosing the 'expensive' path—focusing on quality, distinct perspectives, and unconventional, human-led creative efforts.
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12mAI Made More Content, But It Didn't Make More Authority
Generating high volumes of content with AI doesn't automatically create brand authority. Instead of chasing output, businesses should use recovered time to build unique, defensible intellectual territory.
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16mCourage, Curiosity, and Care — What It Takes To Turn Insight Into Impact
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10mHow the Same Old Topics Blossomed Into an Award-Winning Destination Marketing Campaign
Visit Carlsbad transformed its influencer marketing strategy by inviting content creators to reunite with pen pals at The Flower Fields, driving massive engagement and successful destination awareness.
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12mWhy AI Disclosure Won’t Build Trust in Your Content (and What Will)
Robert Rose argues that marketers should shift from obsessing over AI disclosure to focusing on content provenance by identifying the humans, expertise, and real experiences behind their brand stories.