What Should I Do Next With My Newsletter? A Conversation With Kristen Hawley

Should You Host a Trip for Your Newsletter Readers?

Your most loyal readers might want to travel with you. Here’s what you need to know — and how to make trips work for your audience.

Try UGC to Drive Newsletter Growth

Leverage user-generated content forms across your website to seamlessly capture new newsletter subscribers by strategically placing opt-in options where your audience is already sharing their information.

Use Surveys or Petitions to Grow

Boost your newsletter growth by adding sign-up opportunities to existing reader interactions like surveys and petitions. This simple strategy leverages existing engagement to efficiently build your subscriber list.

Ask Readers to Share the Newsletter With a Colleague or Friend

Boost your newsletter growth by simplifying referrals. Provide readers with pre-written, easy-to-share emails, reducing friction and encouraging them to promote your content to friends effortlessly.

Run House Ads on Your Website

Maximize newsletter growth by utilizing unsold website ad inventory for house ads. Learn strategies, design tips, and testing methods to effectively convert high-traffic readers into loyal email subscribers.