Content Marketing Institute
5 Steps To Make ‘Work Smart and Reinvent Things’ Your 2025 Marketing Motto
It happens at the end of every year: Many content and marketing projects lie unfinished or uncertain. Instead of stressing out, try these five steps to use this time to reflect, prepare, and set up…
More audio from Content Marketing Institute
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15m4 Blogging Practices Losing Ground That Deserve a Comeback
Despite declining success metrics, blogging remains potent. Marketers can revitalize performance by prioritizing influencer collaboration, original research, visual variety, and rigorous formal editorial processes.
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14mNo One Is Coming: Confessions From the 2027 Marketing Budget
Marketing survey data reveals a disconnect: while marketers prioritize human skills for results, organizational budgets ignore training and hiring, favoring efficiency tools that often degrade content quality and morale.
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13mHow a B2B Brand Wins Over Silent Buyers With Thought Leadership
Tata Consultancy Services revamped its thought leadership strategy by focusing on industry-specific insights, successfully engaging 'silent buyers' and driving significant sales growth through collaborative, orchestrated content campaigns.
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10mIncluded or Apart: The Choice Hiding in Your AI Visibility Report
AI visibility metrics often mislead marketers. Rather than chasing fleeting mentions, brands should prioritize becoming trusted sources through verifiable citations, as AI traffic rarely converts like organic search.
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34mFaster and Cheaper, But Not Better: What the 2027 B2B Content and Marketing Trends Report Reveals About AI, Speed, and Trust
Rapid AI adoption in B2B marketing has prioritized speed over quality, causing widespread burnout and disconnect, as leadership fails to notice the diminishing value of their automated content machine.