Content Marketing Institute
‘Playing Around’ With Generative AI Won’t Lead To Innovation
Company leaders and some marketers think generative AI gives them miraculous new capabilities. They believe it requires a new strategy or a dedicated leader. And they would be wrong. Generative AI is…
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Robert Rose challenges the mid-year marketing status quo, exposing the reality that AI often creates more chaos than efficiency and urging leaders to focus on work that truly deserves human judgment.
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NFL teams are transforming mundane schedule releases into viral creative masterpieces. Learn six marketing plays from parody videos to gamification that turn boring information into highly engaging fan experiences.