Content Marketing Institute
The Career-Guiding Question McKinsey’s Publishing Lead Always Asks
Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023…
More audio from Content Marketing Institute
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9mWhy Vibe-Led Content Sounds New But Feels Familiar
Discover how "vibe-led content" bridges the gap between traditional emotional marketing and modern AI innovation to create deeper audience connections and strategic advantages for executives.
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12mThe Cannes Lions Lesson Every Creative AI Initiative Needs
Robert Rose explores the new AI Craft Lions at Cannes, questioning if AI serves as a mere efficiency tool or a true enhancer of human creative strength and artistic judgment.
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21m8 Behavioral Science Tactics To Convert More Customers
Nancy Harhut reveals how behavioral science principles like loss aversion and the 'pratfall effect' can trigger subconscious purchase decisions and significantly boost brand engagement through counterintuitive marketing tactics.
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11mYour Website, Your Rules: Why Owned Content Still Wins
Experts explain why brands must continue publishing original content on their own websites to maintain credibility, control the user journey, and provide a 'source of truth' for AI search engines.
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10mDeath of a SaaS-man: Why Vendors and Marketers Need a New AI Script
Robert Rose critiques the 'theatrical' performance between martech vendors and marketers over AI efficiency, urging both sides to stop the act and focus on genuine, deeper value-based outcomes.