What’s Your Word for 2023?

Microdramas: Why B2B Marketers Should Bet on This Hot B2C Content Trend

Microdramas are revolutionizing brand engagement through episodic, character-driven stories. This short-form vertical video format builds community and loyalty by prioritizing narrative entertainment over traditional product pitches.

Why Your Distribution Strategy Is Stunting Your Audience Growth

Robert Rose argues that marketing distribution should shift from mere promotion to audience development, using the Grateful Dead’s free-taping strategy as a model for building trust in a fragmented digital landscape.

How Top Marketers Write AI Prompts That Produce Better Responses

Experts from Content Marketing World share advanced AI prompting strategies to transform artificial intelligence into a strategic partner, enhancing workflows through structured frameworks, global instructions, and conversational collaboration.

Why Your Content Isn't Earning the Credit It Deserves (and How To Fix That)

Marketers face a 'doom loop' where pressure for immediate results sacrifices long-term brand equity. Learn how to speak executive language and use a four-part framework to prove content's true value.

Worst Marketing Advice? Break Down the Silos

Robert Rose argues against destroying marketing silos, suggesting instead the creation of 'bridge roles' to ensure permeability and expertise without the dysfunction of forced cross-functional mergers.