For Newsletters Operating Outside the U.S., the Big Challenge is Often Figuring Out How to Get Paid

Should You Host a Trip for Your Newsletter Readers?

Your most loyal readers might want to travel with you. Here’s what you need to know — and how to make trips work for your audience.

The User Ladder: Why Knowing More About Your Readers is Your Newsletter's Next Unfair Advantage

To succeed in the new AI era, newsletter creators must move beyond email addresses by implementing a user ladder to collect, segment, and personalize content for their audience.

Try UGC to Drive Newsletter Growth

Leverage user-generated content forms across your website to seamlessly capture new newsletter subscribers by strategically placing opt-in options where your audience is already sharing their information.

Use Surveys or Petitions to Grow

Boost your newsletter growth by adding sign-up opportunities to existing reader interactions like surveys and petitions. This simple strategy leverages existing engagement to efficiently build your subscriber list.

Ask Readers to Share the Newsletter With a Colleague or Friend

Boost your newsletter growth by simplifying referrals. Provide readers with pre-written, easy-to-share emails, reducing friction and encouraging them to promote your content to friends effortlessly.