Content Marketing Institute
Do You Treat Your Audience Like Your Marketing Database? That’s a Mistake
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content marketers already been doing that? Well, not always, because too many treat a…
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10mDeath of a SaaS-man: Why Vendors and Marketers Need a New AI Script
Robert Rose critiques the 'theatrical' performance between martech vendors and marketers over AI efficiency, urging both sides to stop the act and focus on genuine, deeper value-based outcomes.