Inbox Collective
Personalization Dissonance: Why Large Teams Struggle to Deliver a Consistent Email Experience to Readers
When you personalize emails in silos, your audience sees the inconsistency in their inbox. For a smarter email strategy, it’s time to look at the bigger picture to better serve each individual reader.
More audio from Inbox Collective
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24mShould You Host a Trip for Your Newsletter Readers?
Your most loyal readers might want to travel with you. Here’s what you need to know — and how to make trips work for your audience.
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22mHow Richard Rushfield Grew The Ankler From a Tiny Newsletter Into a Multi-Platform Media Company
In 2016, at a time when few journalists were launching their own paid newsletter products, Rushfield went independent and created The Ankler. Now the company’s valued at more than $20 million and continuing to grow. Here’s how he handled the big moments and built this business.
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26mWhat You Can Learn from Some of the Most Successful Food Newsletters
The writers behind popular food newsletters like Pasta Social Club or The Flavor Files do a lot — they write newsletters, manage partnerships, publish cookbooks, and even host events. How do they manage it all, and what lessons can you apply to your newsletter?
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24mHow Will Newsletters Thrive in the Age of the AI-Powered Inbox? By Finding Their Unfair Advantage
Simply getting an email address isn’t going to be enough anymore. The newsletters that succeed in the inbox are going to be the ones that create strong brands, build communities, and think like moguls. Here’s what that might look like.
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14mNew Ways to Add Personality To Your Newsletter
Readers want to connect to real people in their inbox. But not every team has the resources to let a writer take over an entire newsletter. Here are a few new ways to add voice to your work.