Content Marketing Institute
Marketers vs. Marketer With an AI Assist (Spoiler: Everybody Wins)
Can an AI-assisted marketer working alone create a better campaign than two experienced marketers drawing on their human expertise? We put it to the test. Find out who won — and what the experiment…
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10mWhat It Means If Your Brand Is Mentioned But Not Cited in AI Answers
AI engines increasingly prioritize high-quality citations over mere brand mentions. Marketers must shift focus from superficial reach metrics to building deep, verifiable trust with their audiences.
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12mHow Trust Point Built an Award-Winning Community Women Want To Join
Trust Point launched HerPoint, a community-focused sub-brand designed to empower women with financial confidence, fostering deeper relationships and helping clients navigate complex financial situations without intimidation or judgment.
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12mWhy the Best Content Marketing in 2027 Will Cost More (Just Not in Money)
Robert Rose argues that in an era of cheap, AI-generated content, true brand differentiation requires choosing the 'expensive' path—focusing on quality, distinct perspectives, and unconventional, human-led creative efforts.
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12mAI Made More Content, But It Didn't Make More Authority
Generating high volumes of content with AI doesn't automatically create brand authority. Instead of chasing output, businesses should use recovered time to build unique, defensible intellectual territory.
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16mCourage, Curiosity, and Care — What It Takes To Turn Insight Into Impact
Marketing experts at the Insight to Impact conference share strategies on leveraging human empathy, authenticity, and data to create meaningful connections and drive impactful brand storytelling.