How a Major Health System Turned Its Content Program Into a Patient Pipeline

31 of the Best Books for Marketers’ 2027 Reading List

The 2027 Content Marketing Institute book list offers a curated selection of essential reading for marketers, covering strategy, creativity, leadership, and professional growth in the age of AI.

Why AI Agents Should Do the Doing, Not the Thinking

Marketers are mistakenly offloading critical thinking and audience understanding to AI agents, trading long-term creative quality and customer insight for short-term speed and the illusion of productivity.

4 Blogging Practices Losing Ground That Deserve a Comeback

Despite declining success metrics, blogging remains potent. Marketers can revitalize performance by prioritizing influencer collaboration, original research, visual variety, and rigorous formal editorial processes.

No One Is Coming: Confessions From the 2027 Marketing Budget

Marketing survey data reveals a disconnect: while marketers prioritize human skills for results, organizational budgets ignore training and hiring, favoring efficiency tools that often degrade content quality and morale.

How a B2B Brand Wins Over Silent Buyers With Thought Leadership

Tata Consultancy Services revamped its thought leadership strategy by focusing on industry-specific insights, successfully engaging 'silent buyers' and driving significant sales growth through collaborative, orchestrated content campaigns.