Content Marketing Institute
Manage Your Content Budgets With ‘Bottle’ Episodes
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
More audio from Content Marketing Institute
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11mYour Website, Your Rules: Why Owned Content Still Wins
Experts explain why brands must continue publishing original content on their own websites to maintain credibility, control the user journey, and provide a 'source of truth' for AI search engines.
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10mDeath of a SaaS-man: Why Vendors and Marketers Need a New AI Script
Robert Rose critiques the 'theatrical' performance between martech vendors and marketers over AI efficiency, urging both sides to stop the act and focus on genuine, deeper value-based outcomes.
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16mThe Content Strategy Audit Hiding Inside Your AI Initiative
Robert Rose outlines a five-domain audit to pivot AI from a mere scaling tool to a strategic partner that enhances human-led participant content and builds authentic audience trust.
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7mHow To Grow Your Brand Without Alienating Loyal Customers
Tilray Brands leverages real-time consumer insights and AI-assisted platforms to drive innovation, sales, and cultural marketing while maintaining brand equity during strategic plant-based portfolio expansions.
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38m91 Blogs, Newsletters, Podcasts, and Video Channels Favored by Marketers
Ann Gynn curates a comprehensive guide of top-tier blogs, newsletters, and podcasts recommended by marketing professionals to help you master AI, SEO, and content strategy in an ever-evolving industry.