Content Marketing Institute
Can You Rent Success by Publishing Beyond the Website?
Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your “rented” properties — while maintaining and improving your owned channels.
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Discover how "vibe-led content" bridges the gap between traditional emotional marketing and modern AI innovation to create deeper audience connections and strategic advantages for executives.
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12mThe Cannes Lions Lesson Every Creative AI Initiative Needs
Robert Rose explores the new AI Craft Lions at Cannes, questioning if AI serves as a mere efficiency tool or a true enhancer of human creative strength and artistic judgment.
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11mYour Website, Your Rules: Why Owned Content Still Wins
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10mDeath of a SaaS-man: Why Vendors and Marketers Need a New AI Script
Robert Rose critiques the 'theatrical' performance between martech vendors and marketers over AI efficiency, urging both sides to stop the act and focus on genuine, deeper value-based outcomes.