Content Marketing Institute
B2B E-Commerce: How To Plan Content To Support Digital Sales
In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do…
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13mWhy Your Best Content Strategy !s Subtraction
Robert Rose argues that content marketing suffers from an addiction to accumulation; instead of prioritizing quantity or quality, practitioners should embrace deliberate subtraction to improve brand value and judgment.
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10mYour Outdated Content Lives Forever in AI Search: Here's How To Manage It
Marketing teams are tackling 'content debt'—the accumulation of outdated, inaccurate assets—by implementing continuous maintenance, strategic audits, and quality-focused metrics to ensure AI-generated answers remain accurate and trustworthy.
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10mYour Outdated Content Lives Forever in AI Search: Here's How To Manage It
Marketing teams are tackling 'content debt'—the accumulation of outdated, inaccurate assets—by implementing continuous maintenance, strategic audits, and quality-focused metrics to ensure AI-generated answers remain accurate and trustworthy.
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12mHow To Build Marketing Judgment Without Producing Clones
Robert Rose argues that relying too heavily on AI or prescriptive mentors creates formative debt, urging marketers to develop their own judgment through deliberate practice and questioning instead.
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13m12 Expert Ideas For Finding B2B Creators Who Drive Results
Expert marketers explain why B2B success depends on partnering with authentic subject matter experts and loyal customers rather than chasing high follower counts to drive genuine business results.