{"version":"1.0","type":"rich","provider_name":"Everlit","provider_url":"https://everlit.audio/","title":"How IBM Uses Data To Power Its Account-Based Marketing Strategy","description":"IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate.","author_name":"Content Marketing Institute","thumbnail_url":"https://cdn.everlit.audio/covers/artl_7PABnimx9Qy/8f005af1-0cfc-42dd-8fab-e03b26b441ad/small.png","width":480,"height":136,"html":"\u003ciframe title=\"How IBM Uses Data To Power Its Account-Based Marketing Strategy\" src=\"https://everlit.audio/embeds/artl_7PABnimx9Qy\" width=\"100%\" height=\"136px\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c/iframe\u003e"}