{"version":"1.0","type":"rich","provider_name":"Everlit","provider_url":"https://everlit.audio/","title":"How a Data Company Turned Its Hero Content Model Into Big Numbers","description":"Lightcast used human-centered, hero-derivative thought leadership—The Rising Storm—to turn labor-market data into storytelling, spawning 50+ assets, major traffic, media coverage, and new contracts.","author_name":"Content Marketing Institute","thumbnail_url":"https://cdn.everlit.audio/covers/artl_DKJpZtBOw5P/70125edd-7eca-41ce-9122-f0bdbea8041c/small.png","width":480,"height":136,"html":"\u003ciframe title=\"How a Data Company Turned Its Hero Content Model Into Big Numbers\" src=\"https://everlit.audio/embeds/artl_DKJpZtBOw5P\" width=\"100%\" height=\"136px\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c/iframe\u003e"}