{"version":"1.0","type":"rich","provider_name":"Everlit","provider_url":"https://everlit.audio/","title":"Why Brand-Building Matters, Even When You Can’t Measure It","description":"If you can’t measure it, it doesn’t matter, right? Nonsense. Brand-building through content and marketing pays off in many measurable and unmeasurable ways. Here’s how to convince business leaders to…","author_name":"Content Marketing Institute","thumbnail_url":"https://cdn.everlit.audio/covers/artl_GWKBBEiRxKX/c808b313-7a22-4abd-ba21-c21d263aed42/small.png","width":480,"height":136,"html":"\u003ciframe title=\"Why Brand-Building Matters, Even When You Can’t Measure It\" src=\"https://everlit.audio/embeds/artl_GWKBBEiRxKX\" width=\"100%\" height=\"136px\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c/iframe\u003e"}