{"version":"1.0","type":"rich","provider_name":"Everlit","provider_url":"https://everlit.audio/","title":"How To Design Content Marketing Measurement To Answer the Most Meaningful Questions","description":"Robert Rose explores why content marketing requires a unique measurement framework centered on relationships rather than just transactions, offering a four-step OKR approach to align marketing goals…","author_name":"Content Marketing Institute","thumbnail_url":"https://cdn.everlit.audio/covers/artl_JKV25sLA4BK/bd45b735-7eed-4df1-8ce2-f0c4abd5cb2e/small.png","width":480,"height":136,"html":"\u003ciframe title=\"How To Design Content Marketing Measurement To Answer the Most Meaningful Questions\" src=\"https://everlit.audio/embeds/artl_JKV25sLA4BK\" width=\"100%\" height=\"136px\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c/iframe\u003e"}