{"version":"1.0","type":"rich","provider_name":"Everlit","provider_url":"https://everlit.audio/","title":"Winning B2B Trust Part 4: Build ‘Proof of Work’ Into Your Brand Strategy","description":"In an era of AI-driven efficiency, Robert Rose argues that B2B brands must embrace 'proof of work' and human effort to build trust and stand out from the beige wall.","author_name":"Content Marketing Institute","thumbnail_url":"https://cdn.everlit.audio/covers/artl_XPvkGH9ob3Q/dcb8c4b6-16db-4714-bbc6-3d7b6435b821/small.png","width":480,"height":136,"html":"\u003ciframe title=\"Winning B2B Trust Part 4: Build ‘Proof of Work’ Into Your Brand Strategy\" src=\"https://everlit.audio/embeds/artl_XPvkGH9ob3Q\" width=\"100%\" height=\"136px\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c/iframe\u003e"}