{"version":"1.0","type":"rich","provider_name":"Everlit","provider_url":"https://everlit.audio/","title":"Why Your Content Won't Surprise or Delight Unless You Expect More (From People and AI)","description":"Why do we call it generative AI when it doesn’t generate anything new? Renaming the much-discussed tech is just one of the ways Robert Rose suggests aligning expectations with reality. The other?…","author_name":"Content Marketing Institute","thumbnail_url":"https://cdn.everlit.audio/covers/artl_ozK3G5c8XKB/b4f0494a-d94d-412c-8b87-cb958291ce5a/small.png","width":480,"height":136,"html":"\u003ciframe title=\"Why Your Content Won't Surprise or Delight Unless You Expect More (From People and AI)\" src=\"https://everlit.audio/embeds/artl_ozK3G5c8XKB\" width=\"100%\" height=\"136px\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c/iframe\u003e"}