{"version":"1.0","type":"rich","provider_name":"Everlit","provider_url":"https://everlit.audio/","title":"Bad Content Ideas: What To Do When You Can’t Say No","description":"Your team gets a suggested content idea. It’s not very good. But as an astute content marketer, you know you can’t react with a quick, “No.” Instead, follow this two-part framework to arrive at a…","author_name":"Content Marketing Institute","thumbnail_url":"https://cdn.everlit.audio/covers/artl_xJagLNUEPLb/8f79d2fa-8a76-4e37-b1d8-1ac0c9b89932/small.png","width":480,"height":136,"html":"\u003ciframe title=\"Bad Content Ideas: What To Do When You Can’t Say No\" src=\"https://everlit.audio/embeds/artl_xJagLNUEPLb\" width=\"100%\" height=\"136px\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c/iframe\u003e"}