How To Create User Stories That End Frustrating Conversations About Marketing

Why Your Distribution Strategy Is Stunting Your Audience Growth

Robert Rose argues that marketing distribution should shift from mere promotion to audience development, using the Grateful Dead’s free-taping strategy as a model for building trust in a fragmented digital landscape.

How Top Marketers Write AI Prompts That Produce Better Responses

Experts from Content Marketing World share advanced AI prompting strategies to transform artificial intelligence into a strategic partner, enhancing workflows through structured frameworks, global instructions, and conversational collaboration.

Why Your Content Isn't Earning the Credit It Deserves (and How To Fix That)

Marketers face a 'doom loop' where pressure for immediate results sacrifices long-term brand equity. Learn how to speak executive language and use a four-part framework to prove content's true value.

Worst Marketing Advice? Break Down the Silos

Robert Rose argues against destroying marketing silos, suggesting instead the creation of 'bridge roles' to ensure permeability and expertise without the dysfunction of forced cross-functional mergers.

13 Marketing Roles Worth Adding (or Reimagining)

Experts suggest innovative new marketing roles to enhance human perspective, community engagement, and operational efficiency, ranging from behavioral scientists and former journalists to dedicated partnership managers and sales liaisons.