From Content Factory to Media Operation: A Maturity Model for 2026

How a Major Health System Turned Its Content Program Into a Patient Pipeline

Hackensack Meridian Health revitalized its content strategy by rebranding its magazine to HealthierYou, focusing on targeted demographics and measurable patient acquisition to drive significant revenue and engagement.

31 of the Best Books for Marketers’ 2027 Reading List

The 2027 Content Marketing Institute book list offers a curated selection of essential reading for marketers, covering strategy, creativity, leadership, and professional growth in the age of AI.

Why AI Agents Should Do the Doing, Not the Thinking

Marketers are mistakenly offloading critical thinking and audience understanding to AI agents, trading long-term creative quality and customer insight for short-term speed and the illusion of productivity.

4 Blogging Practices Losing Ground That Deserve a Comeback

Despite declining success metrics, blogging remains potent. Marketers can revitalize performance by prioritizing influencer collaboration, original research, visual variety, and rigorous formal editorial processes.

No One Is Coming: Confessions From the 2027 Marketing Budget

Marketing survey data reveals a disconnect: while marketers prioritize human skills for results, organizational budgets ignore training and hiring, favoring efficiency tools that often degrade content quality and morale.