Content Marketing Institute
Attention vs.Trust: Which Should Content Marketers Prioritize?
Don’t mistake the time a consumer spends with content as an indicator of trust. Surprisingly, as trust goes up, attention goes down. So, which should you focus on?
More audio from Content Marketing Institute
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14mThe Mid-Year AI Reality Check for Every Marketing Team
Robert Rose challenges the mid-year marketing status quo, exposing the reality that AI often creates more chaos than efficiency and urging leaders to focus on work that truly deserves human judgment.
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13mFrom Content Factory to Media Operation: A Maturity Model for 2026
Move beyond the content factory. Robert Rose explains how transitioning from reactive production to an orchestrated governance model solves alignment issues and creates a compounding, high-impact marketing engine.
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12mHow the NFL Turned a Mundane Announcement Into Must-See Videos
NFL teams are transforming mundane schedule releases into viral creative masterpieces. Learn six marketing plays from parody videos to gamification that turn boring information into highly engaging fan experiences.
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8mYour Best Content Campaign Got the Ax: How To Save the Work That Matters
Even successful content initiatives get canceled. Learn how to protect your assets, honor your audience, and use data-driven insights to transition effectively into your brand’s next strategic marketing chapter.
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16mWhy Your Content Budget Case Keeps Losing and What To Pitch Instead
Marketing leaders must reframe content strategy as a 'media operation' to secure funding. By focusing on durable business outcomes over short-term campaign metrics, they can overcome tenure-constrained budget hurdles.