Content Marketing Institute
What the OpenAI Ad Says About Created and Constructed Content in the AI Era
If you want to nurture great content talent, let them focus on creating — not just constructing content (with or without an AI assistant). OpenAI did it. Here’s how you can, too.
More audio from Content Marketing Institute
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13mWhy Your Best Content Strategy !s Subtraction
Robert Rose argues that content marketing suffers from an addiction to accumulation; instead of prioritizing quantity or quality, practitioners should embrace deliberate subtraction to improve brand value and judgment.
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10mYour Outdated Content Lives Forever in AI Search: Here's How To Manage It
Marketing teams are tackling 'content debt'—the accumulation of outdated, inaccurate assets—by implementing continuous maintenance, strategic audits, and quality-focused metrics to ensure AI-generated answers remain accurate and trustworthy.
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10mYour Outdated Content Lives Forever in AI Search: Here's How To Manage It
Marketing teams are tackling 'content debt'—the accumulation of outdated, inaccurate assets—by implementing continuous maintenance, strategic audits, and quality-focused metrics to ensure AI-generated answers remain accurate and trustworthy.
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12mHow To Build Marketing Judgment Without Producing Clones
Robert Rose argues that relying too heavily on AI or prescriptive mentors creates formative debt, urging marketers to develop their own judgment through deliberate practice and questioning instead.
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13m12 Expert Ideas For Finding B2B Creators Who Drive Results
Expert marketers explain why B2B success depends on partnering with authentic subject matter experts and loyal customers rather than chasing high follower counts to drive genuine business results.