Content Marketing Institute
The Simple Test That Fixes Marketing and Sales Misalignment
Marketing teams often fail because they create stories in a vacuum. To succeed, companies must bridge the acumen gap by ensuring sales and marketing truly understand and care.
More audio from Content Marketing Institute
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17mHow To Make Your Content Discoverable as Blue Links Fade
Marketing experts argue that brands must shift from focusing solely on blue links to a multi-channel strategy that prioritizes audience needs, structured data, and AI-driven discoverability.
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12mHow To Build Direct Audience Relationships No Algorithm Can Touch
Marketing experts share strategies to bypass digital gatekeepers and build genuine, long-term relationships with audiences by prioritizing active listening, human connection, and consistent, valuable engagement over sales pitches.
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13mWhy Marketers Should Speak Plainly: 3 Drills To Remove Jargon
Marketing jargon often serves as camouflage for a lack of genuine business acumen. By simplifying language and focusing on customer insights, professionals can foster true strategic clarity.
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9mHow To Get Great Content Without Asking Your Subject Matter Experts To Write
Stop turning subject matter experts into writers. Instead, interview them specifically to extract unique insights, then use AI to refine that valuable knowledge into high-impact, reusable company assets.
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12mThe Business Fundamentals Every Marketer Should Know, But Nobody Teaches
Modern marketers often lack financial literacy and business acumen, leading to a disconnect with company success. Investing in commercial training can bridge this gap and empower marketing teams significantly.