Content Marketing Institute
How To Create Headlines That Are Good for Readers and Business
Headlines have enormous power. They must attract and convince visitors to consume your content. And they have only a few words to accomplish that. To help with this great responsibility, follow this…
More audio from Content Marketing Institute
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10mHow a Major Health System Turned Its Content Program Into a Patient Pipeline
Hackensack Meridian Health transformed its content program into HealthierYou, narrowing its focus to drive significant patient engagement, revenue growth, and establishing itself as a trusted AI-cited source.
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37m31 of the Best Books for Marketers’ 2027 Reading List
The 2027 Content Marketing Institute book list offers a curated selection of essential reading for marketers, covering strategy, creativity, leadership, and professional growth in the age of AI.
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11mWhy AI Agents Should Do the Doing, Not the Thinking
Marketers are mistakenly offloading critical thinking and audience understanding to AI agents, trading long-term creative quality and customer insight for short-term speed and the illusion of productivity.
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15m4 Blogging Practices Losing Ground That Deserve a Comeback
Despite declining success metrics, blogging remains potent. Marketers can revitalize performance by prioritizing influencer collaboration, original research, visual variety, and rigorous formal editorial processes.
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14mNo One Is Coming: Confessions From the 2027 Marketing Budget
Marketing survey data reveals a disconnect: while marketers prioritize human skills for results, organizational budgets ignore training and hiring, favoring efficiency tools that often degrade content quality and morale.