Content Marketing Institute
How To Set Up a Content Scoring Process for Better Decisions
Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance…
More audio from Content Marketing Institute
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10mWhy Your Content Isn't Earning the Credit It Deserves (and How To Fix That)
Marketers face a 'doom loop' where pressure for immediate results sacrifices long-term brand equity. Learn how to speak executive language and use a four-part framework to prove content's true value.
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13mWorst Marketing Advice? Break Down the Silos
Robert Rose argues against destroying marketing silos, suggesting instead the creation of 'bridge roles' to ensure permeability and expertise without the dysfunction of forced cross-functional mergers.
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11m13 Marketing Roles Worth Adding (or Reimagining)
Experts suggest innovative new marketing roles to enhance human perspective, community engagement, and operational efficiency, ranging from behavioral scientists and former journalists to dedicated partnership managers and sales liaisons.
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9mWhy Vibe-Led Content Sounds New But Feels Familiar
Discover how "vibe-led content" bridges the gap between traditional emotional marketing and modern AI innovation to create deeper audience connections and strategic advantages for executives.
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12mThe Cannes Lions Lesson Every Creative AI Initiative Needs
Robert Rose explores the new AI Craft Lions at Cannes, questioning if AI serves as a mere efficiency tool or a true enhancer of human creative strength and artistic judgment.