Content Marketing Institute
How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content
What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a…
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10mHow a Major Health System Turned Its Content Program Into a Patient Pipeline
Hackensack Meridian Health transformed its content program into HealthierYou, narrowing its focus to drive significant patient engagement, revenue growth, and establishing itself as a trusted AI-cited source.
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37m31 of the Best Books for Marketers’ 2027 Reading List
The 2027 Content Marketing Institute book list offers a curated selection of essential reading for marketers, covering strategy, creativity, leadership, and professional growth in the age of AI.
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11mWhy AI Agents Should Do the Doing, Not the Thinking
Marketers are mistakenly offloading critical thinking and audience understanding to AI agents, trading long-term creative quality and customer insight for short-term speed and the illusion of productivity.
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15m4 Blogging Practices Losing Ground That Deserve a Comeback
Despite declining success metrics, blogging remains potent. Marketers can revitalize performance by prioritizing influencer collaboration, original research, visual variety, and rigorous formal editorial processes.
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14mNo One Is Coming: Confessions From the 2027 Marketing Budget
Marketing survey data reveals a disconnect: while marketers prioritize human skills for results, organizational budgets ignore training and hiring, favoring efficiency tools that often degrade content quality and morale.