Content Marketing Institute
Does AI Do ‘More’ Or ‘Less’ in Your Content Strategy?
Being asked to use AI to “do more with less” isn’t as easy as it sounds. It all rests on whether you emphasize “more” or “less.” Learn what that means for incorporating AI in your marketing strategy.
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14mHow Eaton Reorganized Its Marketing Team Around the Buyer, Not the Product
Eaton transformed its fragmented marketing operations by organizing around buyer-centric centers of excellence, significantly improving campaign velocity and driving substantial business growth through collaborative, cross-functional content strategies.
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Marketers are frantically sprinting toward AI-driven agentic commerce that buyers have not requested, missing the fact that clarity and substance are better investments than automation for future success.
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Marketing experts argue that brands must shift from focusing solely on blue links to a multi-channel strategy that prioritizes audience needs, structured data, and AI-driven discoverability.