Content Marketing Institute
How To Set Content Marketing Goals That Matter to the Business
Struggling to get a marketing budget and recognition? Ditch nebulous marketing goals like brand awareness in favor of goals that use sales language like generate, grow, drive, and retain. Start with…
More audio from Content Marketing Institute
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11m13 Marketing Roles Worth Adding (or Reimagining)
Experts suggest innovative new marketing roles to enhance human perspective, community engagement, and operational efficiency, ranging from behavioral scientists and former journalists to dedicated partnership managers and sales liaisons.
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9mWhy Vibe-Led Content Sounds New But Feels Familiar
Discover how "vibe-led content" bridges the gap between traditional emotional marketing and modern AI innovation to create deeper audience connections and strategic advantages for executives.
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12mThe Cannes Lions Lesson Every Creative AI Initiative Needs
Robert Rose explores the new AI Craft Lions at Cannes, questioning if AI serves as a mere efficiency tool or a true enhancer of human creative strength and artistic judgment.
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21m8 Behavioral Science Tactics To Convert More Customers
Nancy Harhut reveals how behavioral science principles like loss aversion and the 'pratfall effect' can trigger subconscious purchase decisions and significantly boost brand engagement through counterintuitive marketing tactics.
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11mYour Website, Your Rules: Why Owned Content Still Wins
Experts explain why brands must continue publishing original content on their own websites to maintain credibility, control the user journey, and provide a 'source of truth' for AI search engines.