Questions & Answers
Frequently asked questions
Everything you need to know about turning your articles into audio, social video, and podcasts—and distributing them everywhere your audience listens.
About Everlit
About Everlit
- What is Everlit?
- Everlit is a distribution and engagement platform for the written word. It turns your articles, blog posts, and newsletters into gorgeous audio, social video, and podcasts, then distributes them everywhere your audience already listens—your website, podcast apps, and social channels.
- Who uses Everlit?
- Everlit is built for newsrooms, magazines and publishers, universities and colleges, K-12 school districts, brands and marketers, and independent creators. It's used by publishers like The Texas Tribune, Hearst Newspapers, the San Francisco Chronicle, Advance Local, Shaw Media, Lookout Local, and The Narwhal, along with Auburn University and hundreds of other organizations. Everlit also powers audio for publishers around the world in many languages—for example, Ora de Sibiu, a Romanian newspaper.
- How does Everlit work?
- Publish your content the way you already do. Everlit automatically converts it into natural-sounding audio, adds it to your embedded player and smart playlists, syndicates it to podcast platforms, and can generate social video—all with a zero-touch workflow that requires no manual production.
- What is text-to-audio, and how does Everlit use it?
- Text-to-audio converts written content—articles, blog posts, and newsletters—into natural-sounding spoken audio. Everlit does this automatically the moment you publish, using high-quality AI voices with professional polishing, then distributes the result to your on-site player, podcast apps, and social channels with no manual production.
- Is Everlit a text-to-speech tool or a podcast platform?
- Everlit is both, and quite a bit more. It starts by turning your articles into natural-sounding audio—the text-to-speech part—then handles everything a publisher needs around it: an embedded player, smart playlists, automatic podcast syndication to Apple Podcasts and Spotify, social video, analytics, and monetization, all from a single publish.
- How is Everlit different from basic text-to-speech?
- Basic text-to-speech simply reads words aloud; Everlit turns your content into a distribution channel. Alongside broadcast-quality AI voices and voice cloning, Everlit adds audio to an embedded player, builds smart playlists, syndicates podcasts to every major app, generates social video, and provides analytics and ad monetization—a complete, zero-touch audio operation rather than a single conversion tool.
- Why use an automated audio platform instead of recording narration in-house?
- Automated audio scales to everything you publish without adding production work. Recording narration in-house is slow and costly and rarely covers more than a handful of stories, while Everlit turns every article into audio the moment it's published—in 70+ languages—so your whole catalog becomes listenable, not just your top pieces. You can still upload human narration or clone a staff member's voice whenever you want that personal touch.
- Do I need any audio or podcasting experience to use Everlit?
- No. Everlit is built so anyone can publish professional audio with zero audio experience. You keep writing and publishing the way you always have, and Everlit handles voices, polishing, podcast feeds, and distribution automatically—there's no equipment to buy, no editing software to learn, and nothing new for your team to manage.
Audio & Voices
Audio & Voices
- What does the audio sound like?
- Everlit produces natural, human-sounding audio using high-quality AI voices, with professional polishing such as leveling and noise reduction so every article sounds broadcast-ready.
- Is AI-generated audio good enough for professional news and journalism?
- Yes. Everlit uses high-quality AI voices with professional polishing—leveling, noise reduction, and natural pacing—so every article sounds broadcast-ready. Newsrooms including The Texas Tribune, the San Francisco Chronicle, and Hearst Newspapers publish their journalism as Everlit audio, and listeners regularly finish full-length stories.
- Does Everlit support voice cloning?
- Yes. Everlit offers voice cloning so you can create custom AI voices that match your brand or your on-staff narrators.
- Can I choose or customize the voice to match my brand?
- Yes. Everlit lets you choose from a library of high-quality AI voices or clone a custom voice that matches your brand or your on-staff narrators, so your audio sounds consistently like you across every article and language.
- Can I review or edit the audio before it publishes?
- Yes. Everlit's workflow is zero-touch by default, but you stay in control—you can review audio, adjust pronunciations, swap voices, or upload your own narration before anything goes live whenever you want that oversight.
- Can I upload my own narration or use my own voices?
- Yes. In addition to AI voices and voice cloning, Everlit lets you upload your own recorded narration, so you can mix human-read stories and automatically generated audio in the same player and podcast feed.
- How long does it take to turn an article into audio?
- Just moments. Everlit generates audio automatically as soon as you publish, so a new article is ready to listen to almost immediately—there's no queue, no manual production, and no limit on how many articles you convert.
- Does Everlit support conversational "podcast mode" audio?
- Yes. Everlit's podcast mode produces natural-sounding conversational audio—a more dynamic, show-like listen than a straight read—so you can offer everything from single-voice article narration to conversational episodes.
- How many languages does Everlit support?
- Everlit supports more than 70 languages along with regional accents, so you can reach a global, multilingual audience. Publishers around the world use Everlit in their own language—for example, the Romanian newspaper Ora de Sibiu.
Distribution
Distribution
- Where can Everlit distribute my content?
- Everlit distributes from a single publish to an embedded audio player on your own site, to podcast platforms (Apple Podcasts, Spotify, Pocket Casts, and any RSS-based app), and to social video channels (YouTube, TikTok, Instagram, Facebook, and X).
- How do I publish my articles to Spotify and Apple Podcasts?
- Everlit handles it automatically. From a single publish, your audio is syndicated to Apple Podcasts, Spotify, Pocket Casts, and every RSS-based podcast app using RSS 2.0, Podcast 2.0, and ID3 standards—so there's no manual uploading or feed management on your end.
- Can Everlit create a podcast from my RSS feed?
- Yes. Everlit generates audio from your published content and produces a standards-compliant podcast feed automatically, so your written stories become a podcast that listeners can subscribe to in Apple Podcasts, Spotify, and any RSS-based app.
- Does Everlit distribute to podcast apps automatically?
- Yes. Your audio is automatically syndicated to all major podcast platforms with proper metadata, artwork, and episode information, using RSS 2.0, Podcast 2.0, and ID3 tags.
- Does the player work in cars and on mobile?
- Yes. Everlit's smart playlists are CarPlay-compatible and mobile-optimized, and they update dynamically as you publish new content.
Integration & Setup
Integration & Setup
- What CMS does Everlit integrate with?
- Everlit works with every CMS. WordPress publishers get a native plugin, and every other platform—Arc, Naviga, Brightspot, Contentful, HubSpot, or any custom CMS—uses Everlit's zero-touch JavaScript solution: a tiny code block you paste in once. After that, audio is generated automatically every time you publish, with no ongoing work.
- Is there a WordPress plugin?
- Yes. WordPress publishers get a native Everlit plugin that adds audio automatically and works with Newspack. On every other CMS, the same effortless, zero-touch experience comes from a small JavaScript snippet—no plugin required.
- How hard is it to set up?
- Setup is effortless. Add the WordPress plugin or paste a tiny JavaScript code block once, and Everlit's zero-touch workflow handles the rest—every new article is turned into audio and distributed automatically, with nothing else for your team to do.
- Does Everlit fit into my existing publishing workflow?
- Yes. Everlit is designed to require no new workflow—you keep publishing exactly the way you do today, and Everlit automatically turns each new article into audio and distributes it. There's nothing extra for your editors to do after the one-time setup.
- Can I add audio to articles I've already published?
- Yes. Every new article converts to audio automatically the moment you publish, and the Everlit team can also help you generate audio for your existing archive during onboarding, so your back catalog becomes listenable too.
- Is there an API for custom integrations?
- Yes. Everlit offers a REST API and custom API access alongside its native WordPress plugin and zero-touch JavaScript embed, so any CMS or custom stack—Arc, Naviga, Brightspot, Contentful, or HubSpot—can integrate audio without ongoing engineering work.
- How soon can I go live after signing up?
- Quickly. Because setup is a one-time WordPress plugin install or a single JavaScript snippet, most publishers can be generating and distributing audio in days, not weeks—and the Everlit team helps you get configured and launched.
Monetization & Analytics
Monetization & Analytics
- Can I make money from my audio?
- Yes. Everlit supports programmatic ads through Google Ad Manager (GAM), direct-sold sponsorships, and house ads, with preroll, midroll, postroll, and custom placements, plus companion banners.
- How do publishers make money with audio on Everlit?
- Publishers monetize Everlit audio three ways: programmatic ads through Google Ad Manager, direct-sold sponsorships, and house ads—with preroll, midroll, postroll, and custom placements plus companion banners. You keep your existing ad relationships and run audio inventory through the Google Ad Manager you already use.
- Can I run audio ads through my existing Google Ad Manager?
- Yes. Everlit integrates directly with Google Ad Manager (GAM), so you can sell and serve audio ads through the same platform and ad-ops processes you already use, alongside direct sponsorships and house ads.
- What analytics does Everlit provide?
- Everlit provides advanced analytics including listen counts, completion rates, and device breakdowns, with dashboards you can export to your favorite business intelligence tools.
- What metrics can I track, and can I export them to my BI tools?
- Everlit provides advanced analytics—listen counts, completion rates, device breakdowns, and audience insights—through dashboards you can export to your favorite business intelligence tools, so audio performance lives alongside the rest of your reporting.
- Does audio actually increase engagement and revenue?
- Yes. Adding audio drives 2-3x longer sessions and roughly 40% higher retention than text alone, and it opens new ad and sponsorship inventory. At The Texas Tribune, for example, 84% of listeners finish full episodes—engaged time that publishers turn into revenue.
Engagement & Accessibility
Engagement & Accessibility
- How does audio improve engagement?
- Audio drives 2-3x longer sessions and roughly 40% higher retention compared with text alone, and it makes your content available 24/7 for on-the-go audiences.
- Are Everlit's players accessible and WCAG compliant?
- Yes. Everlit's audio players and playlists are fully built for accessibility and meet WCAG 2.2 AA standards, with keyboard navigation and screen-reader support. Offering an audio version also makes your content available to people who prefer to listen or who have difficulty reading, broadening your reach.
- Does adding audio help with ADA and accessibility compliance?
- Yes. Offering an audio version makes your content available to people who are blind, have low vision, or have dyslexia or other reading difficulties, and Everlit's players meet WCAG 2.2 AA standards with keyboard navigation and screen-reader support—helping you meet accessibility expectations while broadening your reach.
- Does Everlit make content available to readers who are blind, low-vision, or dyslexic?
- Yes. A spoken version of every article lets people who are blind, low-vision, or dyslexic—or who simply prefer to listen—consume your content comfortably, and Everlit's accessible, WCAG 2.2 AA-compliant player works with screen readers and keyboard navigation.
Security & Privacy
Security & Privacy
- Is Everlit secure, and is my content kept private?
- Yes. Everlit follows enterprise-grade security practices and provides a Data Processing Agreement, a published list of subprocessors, and clear privacy terms. Your content and audience data remain yours—full details are available on Everlit's legal pages at everlit.audio/legal.
- Is Everlit GDPR-compliant, and how is my data handled?
- Yes. Everlit is built for enterprise-grade compliance, including GDPR, and offers a Data Processing Agreement and a published subprocessor list for organizations that need them. You can review Everlit's privacy practices and legal terms at everlit.audio/legal.
- Is Everlit's voice cloning consent-based and rights-respecting?
- Yes. Everlit's voice cloning is designed for brands and on-staff narrators who opt in, so you create custom voices you have the rights to use. It's a way to scale your own brand's sound—never to impersonate someone without permission.
- Where is my audio hosted, and is it reliable?
- Everlit delivers audio through a global CDN built for fast, dependable playback worldwide, so your player and podcast feeds load quickly for listeners wherever they are. Audio hosting, feeds, and distribution are all handled for you.
SEO & Discovery
SEO & Discovery
- Will adding an audio version hurt my SEO or create duplicate content?
- No. Everlit's audio enhances your existing pages rather than duplicating them—the written article stays the canonical source, while the embedded player increases time-on-page and engagement, signals that support SEO. Audio also creates new discovery surfaces through podcast apps and social video.
- Does Everlit help my content get discovered in new places?
- Yes. Beyond your own site, Everlit places your stories where new audiences already are—Apple Podcasts, Spotify, and other podcast apps, plus social video on YouTube, TikTok, Instagram, Facebook, and X—turning each article into multiple paths back to your content.
Getting Started
Getting Started
- How much does Everlit cost?
- Everlit offers tiers for organizations based on the features they need, from independent creators to large newsrooms and brands. Tell us about your goals and we'll match you with the right plan.
- Is there a demo I can see before committing?
- Yes. The best way to see Everlit is a personalized demo—reach out through the contact form or email hello@everlit.audio, and the team will walk you through audio, social video, and podcast distribution using your own content as an example.
- How do I get started with Everlit?
- Reach out through the contact form or email hello@everlit.audio to book a demo, and the team will help you get your content distributed as audio, social video, and podcasts.
Still have questions?
We're happy to help. Get in touch and we'll show you how Everlit can put your content everywhere your audience listens.