Workflows and optimization tips

Common Workflows

These step-by-step workflows cover the most common advertising scenarios you'll encounter.

Setting Up a Direct Sponsorship Deal

Use this workflow when you've sold a premium sponsorship package to an advertiser who wants guaranteed presence (e.g., "50% share of voice for Q4").

Step-by-Step

1. Create a Campaign
   Name it after the sponsor and deal (e.g., "Acme Corp - Q4 2024 Sponsorship")
2. Create a Sponsorship Ad
   Set the ad type to "Sponsorship" and configure share of voice percentage
3. Configure Placements
   Enable preroll and/or preamble for sponsor messages
4. Add Creatives
   Upload audio or use the Ad Builder to create sponsor spots
5. Add Logo (optional)
   Upload the sponsor's logo to display in the player throughout playback
6. Set Flight Dates
   Configure start and end dates to match the contract

Running a Standard Ad Campaign

Use this workflow for campaigns with specific impression goals (e.g., "Deliver 100,000 impressions over 30 days").

Step-by-Step

1. Create a Campaign
   Name it descriptively (e.g., "TechCorp Product Launch - January 2025")
2. Create a Standard Ad
   Set ad type to "Standard" and enter the impression goal
3. Set Flight Dates
   Define start and end dates—the system will pace delivery across this period
4. Configure Placements
   Select where the ad can run (preroll, midroll, etc.)
5. Add Multiple Creatives
   Upload 2-3 creative variations to prevent listener fatigue
6. Set Creative Rotation
   Use "Evenly" for equal distribution or "Weighted" to favor certain creatives
7. Add Companion Images
   Include banners with click-through URLs for additional engagement

Using Google Ad Manager

Use this workflow to integrate with Google Ad Manager (GAM) for centralized ad trafficking, programmatic demand, or unified reporting across all your ad inventory.

Step-by-Step

1. Set Up Your GAM Account
   Create audio ad units in Google Ad Manager for each placement you want to monetize
2. Create a Campaign in Everlit
   Name it "Google Ad Manager" or based on your ad unit structure
3. Create a Network Ad
   Set ad type to "Network" and select Google Ad Manager as the provider
4. Enter Ad Unit ID
   Copy your ad unit ID from GAM
5. Configure Placements
   Enable the placements that correspond to your GAM ad units
6. Enable Network Ads in Contexts
   Make sure network ads are enabled in your contexts

Creating a Premium, Limited-Ad Context

Use this workflow to create a reduced-ad experience for premium subscribers or VIP users.

Step-by-Step

1. Create a New Context
   Name it "Premium" or "Subscriber Experience"
2. Configure Allowed Placements
   Disable midrolls and postrolls, keep only preroll if any
3. Set User Pacing
   Choose "Reduced" pacing for fewer ads per session
4. Disable Network Backfill
   Turn off "Everlit Ad Network Backfill" to prevent programmatic ads
5. Set Maximum Ad Length
   Optionally limit to 15s ads for a lighter experience
6. Update Your Embed Code
   Pass the context ID when embedding the player for premium users

Copy<div
  id="everlit-auto-audio-widget"
  data-publication-id="YOUR-PUBLICATION-ID"
  data-context-id="YOUR-PREMIUM-CONTEXT-ID"
></div>

Using Dynamic Ads for Personalization

Use this workflow to create personalized ads that change based on context—like location-specific offers or audience-targeted messaging.

Step-by-Step

1. Create Your Ad and Campaign
   Set up the campaign and ad as you normally would
2. Open the Ad Builder
   Use the interactive builder to create your creative
3. Add Variables to Your Script
   Use {{VARIABLE_NAME}} syntax where you want dynamic content
4. Configure Default Values
   Add comma-separated defaults that will be randomly selected if no override is passed
5. Generate and Save
   The creative is saved as a dynamic ad template
6. Pass Variables at Runtime
   Use query parameters (dynad_variablename) to override defaults

Example: Location-Based Ad

Copy// Script with variables
"Visit {{STORE_NAME}} in {{CITY}} for {{DISCOUNT}} percent off this weekend!"

// Default values
STORE_NAME: "Acme Store"
CITY: "New York, Los Angeles, Chicago"  // Randomly selects one
DISCOUNT: "20"

// Override for San Francisco
?dynad_store_name=Acme%20SF&dynad_city=San%20Francisco&dynad_discount=25

Optimization Tips

Maximizing Fill Rate

Maximizing Revenue

Common Mistakes to Avoid

Need Help?

If you have questions about advertising setup or best practices, our team is here to help.